you call people up, back brown checks that makes common sense. they put down their phone and go about their day and do they ever think about it again? maybe, maybe not. do they call their congressman, write a check, show up at a town hall. when we talk about where the public is, you know, it's this incredibly mysterious thing that ends up occupying the center of every conversation we have. >> it doesn't measure depth. >> i totally agree on the gun issue. >> with guns there's a majority in favor of -- >> background checks. >> background checks. but it's whether you can mobilize that majority and actually really gun advocates are far more likely to write a letter, far more likely to lobby and far more militant. one of the differences between this and immigration reform immigration reform as a ready made mobilized community behind it. they are trying to actually create a community around guns. >> i want to read this quote because this is a politico report on a deal the white house made with groups that are advocating gun safety legislation. basicall